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When installing truck lettering.Should I keep the sign level with the ground?
Good question. My business partner is by trade a carpenter. One time he went out and installed door truck lettering on 10 trucks. By the time he came back to the shop, they had called complaining they were all crooked. He assured me they measured straight (he was a little insulted - after all he's a carpenter). Well I went out and glanced at them, quickly went inside and told them: "We will change them out right away."
Lesson learned: You can measure all you want from wherever you want, but at some point in time you just got to stand back and go with what "looks right".
Generally its best to measure off of the closest straight line (top or bottom), stand back and correct slightly for the optical illusion that makes it appear crooked.
As I told my partner, in the end it doesn't matter how it measures but how it looks.
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